Thanks to everyone who has provided feedback in the selection of a brand agency for the college. This work is the next step that follows the market research completed earlier this year by Simpson Scarborough. In addition to Ologie, which presented last Tuesday (October 25), two other national agencies will present this week.
Mindpower, from Atlanta, will present Tuesday (November 1) at 2:00 p.m. in the Montante Cultural Center.
160over90, from Philadelphia, will present Wednesday (November 2) in the Regis Room, also at 2:00 p.m.
All faculty and staff are invited to attend these presentations. There will be opportunities to participate in a question and answer session following the formal presentations. Refreshments will be provided.
One of these agencies will be selected to partner with Canisius to aid in the development of a brand marketing plan designed to enhance and extend the visibility and reputation of the college. This work, which is part of the college’s strategic plan, is intended to help Canisius better define and manage our reputation, further differentiate the college from various competitors, and to support, among other priorities, our enrollment and fundraising efforts. The results of this work will begin to be incorporated into our marketing and communications next summer.
Submitted by: Robert Hill, director, marketing
