Canisius College President John J. Hurley announces that Robert R. Hill is the college’s new director of marketing. Hill’s responsibilities include the development and implementation of unified marketing strategies across multiple media, brand identity standards, and marketing support for various departments and divisions throughout the university to drive both short and long-term strategic goals.
“Bob fills a new and extremely important position at Canisius as the college begins significant brand and marketing initiatives, as well as a complete web redesign,” says Hurley. “He will develop a new integrated approach for Canisius that will govern all of the college’s marketing efforts.”
Hill comes to Canisius with nearly 20 years of higher education experience. He works with the associate vice president of public relations to set university-wide marketing priorities, and ensure a seamless flow of communications. Hill also manages and sets goals to support the college’s strategic plan.
Hill previously was associate vice president for marketing and printing services at Xavier University. He managed the development of institutional marketing strategies and created and executed a campus-wide marketing plan. During his tenure, Xavier experienced record enrollment and fundraising results, and experienced unprecedented success in its regional and national rankings. Hill also was director of communications for Xavier and assistant editor for Syracuse University’s advancement publications.
He holds a master’s degree in higher education administration and a bachelor’s degree in public communications from Syracuse University.
Submitted by: Public Relations
