Canisius College and Roswell Park Cancer Institute (RPCI) will hold a news conference on Wednesday, March 31 at 10 a.m. in the Gaylord Cary Meeting Room in the Research Studies Center at Roswell Park to launch the “Check Yo Nutz” testicular cancer awareness campaign. The campaign, the first of its kind in the region, promotes testicular self-examination for men ages 15-40 using informative, relatable and humorous messages.
The “Check Yo Nutz” campaign was originally developed by Canisius students in the spring 2009 course, Persuasion, instructed by Melissa B. Wanzer, EdD, professor of communication studies. Meagan Tremblay ’10, Elyse Krezmien ’09, Sara LaBelle ’10, Ja’Nay Carswell ’09 and David Jackson ’09 conducted research on testicular cancer and designed the campaign. Jackson also created the campaign logo featuring Sammy the Squirrel.
Sammy the Squirrel will make his debut at the news conference, and it is rumored that many of his local mascot buddies will also be there to support Sammy.
For more information contact the Canisius College Public Relations Office at Ext. 2790.
Submitted by: Public Relations
