Final Reflection on my internship at Gelia

It’s been a long semester and I’ve had some up and downs, but overall have had a great experience at Gelia. I started out as a copywriter intern and wrote tag lines, headlines, and other writing projects for mainly Dana, CAT, and Independent Health. Halfway through the semester, my supervisor accepted another job and I was moved to the PR department. I learned a lot while in PR and worked solely on the Dana account. I did research for various awards and helped assemble press releases, media kits, and other projects they needed help on. I learned a lot about cars and axles and a favorite part of mine was transcribing interviews. I learned a lot about the products and companies and terminology used in the industry. I sat in on conference calls which would range from 20 minutes to 3 hours long with people in the US, Italy, Germany, etc. Overall it was a really great experience and I learned a lot not only about PR and Advertising, but about all the agency roles as well.