Congratulations to the College Communications and Marketing & Brand Engagement teams, which won 2019 Hermes Creative Awards, an international competition administered by the Association of Marketing and Communication Professionals (AMCP).
College Communications received two platinum awards and two gold awards. Eileen Herbert, chief communications officer, received a platinum award for the media pitch – “Women Sleep Better With Dogs,” featuring research by Christy Hoffman, PhD, associate professor of animal behavior, ecology and conservation (ABEC). Dr. Hoffman’s research was picked up by 161 print, broadcast and online media outlets and shared on social media, including a People magazine tweet to its 7 million followers.
The Canisius Magazine team received a platinum award for the summer 2018 edition, which featured the cover story “Second Acts.” Kudos to Herbert, executive editor; Audrey Browka, managing editor; Patty Herkey, creative director and Cody Weiler, art director.
Hermes’ prestigious platinum awards are presented to those entries judged to be among the most outstanding in the competition. Platinum awards were awarded to only 900 out of 6,000 (15 percent) entries from the U.S. and around the world.
The Magazine team also received gold awards for the spring 2018 Magazine, which commemorated the 50th anniversary of the Afro-American Society and the fall 2018 Magazine, which included the Annual Report of Donors.
The Marketing & Brand Engagement team received a gold award for the 2018-19 digital viewbook. A key component of Canisius’ undergraduate recruiting strategy, the digital viewbook replaced the printed version in 2017 in an effort to create a more interactive experience for prospective students. The piece broke new ground through the integration of testimonial videos and other clickable content that help to authentically convey the Canisius student experience. Congratulations to Patty Herkey, creative director and Stephanie Masood, marketing project manager, for their outstanding work spearheading this project. Click here to view the digital viewbook.
Hermes gold awards were awarded to only 1,200 out of 6,000 (20 percent) entries from the U.S. and around the world.
The Hermes competition has grown to one of the largest of its kind in the world. Winners in this competition range in size from individual communicators to media conglomerates and Fortune 500 companies.
Submitted by: Bill Collins, vice president, Institutional Advancement