Canisius President John J. Hurley has appointed William M. Collins, the former principal and co-founder of Travers Collins, to the position of vice president for institutional advancement at the college. Collins will oversee all advancement functions at Canisius, which include fundraising, alumni engagement, marketing, public relations, creative services and website services. As vice president for institutional advancement, Collins also serves as Canisius’ chief development and external relations officer.
“Bill Collins is a consummate professional who brings to Canisius a wealth of experience in public relations, marketing and not-for-profit leadership in our community,” said Canisius President John J. Hurley. “I am thrilled to add him to our team at Canisius and I know he will be an exceptional leader for our institutional advancement team.”
Collins was most recently a principal of Travers Collins, an agency which he co-founded with Bob Travers in 1995. Prior to its sale to The Martin Group last month, the agency was one of Western New York’s leading marketing-communications agencies.
“I am honored and delighted to join Canisius College, which I consider to be one of the bedrock institutions in Buffalo,” Collins said. “I am looking forward to working with President Hurley, the trustees, faculty and staff at the college to advance the mission of Canisius, which can only result in great things for our community.”
Collins will assume the position on August 19.
Click here to learn more about his experience in public relations, marketing and not-for-profit leadership.
Submitted by: Marketing and Communications
