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Two internationally recognized full-service marketing research firms have partnered with Canisius College to open the new Focus Group Facility at the Center for Professional Development. Insight Associates and Ruth Diamond/Cornerstone Research have come together to open the new two-room, state-of-the-art facility dedicated to focus group research.

“Focus groups are an important tool for gaining extensive and detailed feedback and ideas from consumers and other groups,” said Joe Alber, PhD, dean of the Richard J. Wehle School of Business. “They are especially useful in the retail and legal communities, and we look forward to having this real-world business experience available to our students.”

Submitted by: Blake Carbone, coordinator, Center for Professional Development