Barbara Irwin, emerita professor of communication, and her co-authors Tony Buttino Sr. and Dr. Pam Johnson will participate in a virtual book talk hosted by the New York State Library, discussing their new book: Creating Reading Rainbow: The Untold Story of a Beloved Children’s Series.
This book tells the story of how the reading motivation series came to be, and how collaboration between libraries, educators, and public broadcasting was instrumental in its development and success. “Reading Rainbow” premiered in 1983 and went on to become one of the longest running and most impactful PBS children’s television series in history, helping generations of children cultivate a love of reading. Irwin worked as a project assistant on the groundbreaking series while at WNED PBS in Buffalo.
The live online event takes place on Thursday, Oct. 10, 6:30-7:30 p.m. More information and a link to register is available here.
Creating Reading Rainbow, published by North Country Books/Globe Pequot/Rowman & Littlefield (June, 2024), gives readers an inside look at the foundational work, origin, and history of the beloved television show that still inspires readers today.
Submitted by: Barbara Irwin, Professor Emerita, Department of Communication
