Canisius College will launch a new bachelor of science degree in integrated marketing communication (IMC) in fall 2019. It is one of a very few such interdisciplinary programs of its kind in the nation.
Working with professors from the college’s Communication Studies, Digital Media Arts and Marketing departments, students will engage in a blend of coursework, including advertising, communication, consumer behavior, marketing, traditional and new media, promotions, public relations, research and sales.
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Submitted by: College Communications
