Marketing Campaign Highlights
During the next few weeks, the Office of Marketing and Brand Engagement will share highlights and updates from its 2018-19 undergraduate and graduate marketing campaigns which launched in August and continue throughout the spring.
New Outdoor Campaign
In your travels throughout the area during the next few weeks, be on the lookout for a new series of Canisius digital billboards. Designed to highlight the quality and return on investment of a Canisius education, this new campaign showcases some of our proudest undergraduate distinctions. The boards can be seen in four high traffic locations on the 33, 190, 290 and 7 Corners in the southtowns. A total of eight billboards will be introduced throughout the campaign that runs from February 11 through April 14. The effort is part of our overall strategy to maximize yield for the 2019 freshman class.
Submitted by: Matt Wojick, associate vice president, Marketing & Brand Engagement
