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During the next few weeks, the Office of Marketing and Brand Engagement will share highlights from its 2018-19 undergraduate and graduate marketing campaigns, which launched last August. Included are brief descriptions of ads running throughout the campaign and how they support our overall marketing strategy.

Undergraduate Print Ad

Leveraging the college’s undergraduate campaign theme introduced in 2015 — “You Can” — this ad reflects the refreshed brand positioning developed last year that serves as the foundation of Canisius’ marketing communication:

Canisius transforms students into inspired leaders by igniting their passion, purpose and intellect so they can go into the world and make a difference.

Designed to introduce Canisius to prospective students, versions of this ad have appeared in college-focused publications in Buffalo, Rochester, Syracuse, Pittsburgh, Cleveland and Long Island. Accompanying the ad in many cases is an article that highlights distinctive facts about the college. Click here to read the article in its entirety.

Submitted by: Matthew Wojick, associate vice president, Marketing and Brand Engagement