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Barbara Irwin, PhD, communication studies professor and her “Broadcasting in America” class visited WKBW-TV Channel 7 on Wednesday, October 17 to tour the studio and meet with several members of the news team. The class received an up-close look at the digital side of the news, learning about social media utilization as a way to track trending stories and how the media attempts to connect to their audience members with stories that will resonate with them, focusing on topics that are of importance to the people of WNY.

Submitted by: College Communications