Following last week’s campus announcement, Excellence Within Reach officially kicked off with an integrated marketing and public relations campaign.
In addition to significant media coverage (see the most up-to-date list below), the tuition initiative is being supported by an advertising campaign that includes television, radio, display, Facebook and video advertising as well as a major social media push on the college’s Facebook, Twitter and Snapchat channels.
The campaign’s goal is to generate widespread awareness among high school students and parents throughout the Northeast in an effort to increase interest among a wider pool of prospective students. The seven-week marketing campaign is scheduled to run through November 11.
Watch the television commercial currently running in Buffalo and Rochester here.
View the Excellence Within Reach webpage here.
Excellence Within Reach media hits.
The Buffalo News Editorial Board
Submitted by: College Communications