This week, Canisius formally kicks off the college’s new marketing campaign – YOU CAN. As we head further into the fall recruitment season, the campaign will introduce Canisius to a new crop of prospective students in our primary recruiting markets of Buffalo and Rochester. YOU CAN will demonstrate the value of a Canisius education by highlighting extraordinary opportunities available here and the successes our students achieve as a result.
The campaign includes outdoor, TV, print and digital ads that will run through the end of November. A key component of the campaign is a series of TV commercials, the first of which begins airing in Buffalo today. Below is a link to a webpage where you can watch the commercial and see examples of other advertising that will run throughout the campaign. We will update the page periodically as new material is created.
On behalf of the Marketing & Communication team, we hope the campus community shares our enthusiasm as we launch this exciting new initiative.
Submitted by Marketing and Communication
