The Communication Studies major is grounded firmly in the liberal arts tradition. The Communication Studies curriculum reflects an equal interest in what is communicated within and between cultures and in how communication takes place in intrapersonal, interpersonal, organizational and mediated contexts. The department’s curriculum addresses three major facets of the academic study of communication: theory, criticism and professional skills.
New technologies continue to revolutionize the way people do business and stay in touch with world affairs. Using these technologies, the Department of Communication Studies has opened the doors to emerging careers in the field of communication.
Communication Studies majors must select an area of concentration and complete at least two courses in that concentration in order to graduate. There are three sequences, which include a total of four concentrations:
Broadcasting & Media Studies
- Advertising & Public Relations
Integrated Marketing Communications : Com Studies majors pursuing the Advertising/Public Relations sequence may pursue a course of study through the Communication Studies Department that provides a marketing communications focus.
THROUGH COMMUNICATION STUDIES STUDENTS WILL:
- examine the dynamic nature of modern communication processes and technologies by emphasizing the theory, structure, function, value systems and effects of society’s communication institutions.
- examine how we communicate as families, couples and friends.
- learn how we interact in work and corporate settings.
- learn how we persuade and are persuaded, as individuals, professionals and intended targets.
- learn how we affect others through various media, from oral to written to electronic to digital.
- are offered variety of opportunities to acquire professional knowledge, skills and production competencies relevant to diverse careers in many communication-related fields.