Hi, my name is Zoi Mastoras and I am a senior in the Integrated Marketing and Communication program. Although this is not my first internship, it is my first internship opportunity through the program here at Canisius. Throughout this semester, I will be interning at Step Out Buffalo as their marketing intern.

This week officially marks one month of me being at my internship. Within this month, I have been able to explore a lot. Here are some of the things I have been able to work on thus far:

  • Sourcing and scheduling weekly content to all platforms (Instagram, Facebook, Tiktok, Twitter)
  • Creating original content based on blogs and posting 7 per week
  • Implementing Guerilla Marketing tactics across all social media platforms
  • Analyzing Facebook and Instagram analytics on post perfromance and engagement
  • Creating interactive Instagram stories that push traffic to their website
  • Travel to different locations to film content

So far, I have been able to explore a lot of different tools and job duties of someone who works in social media marketing. I am hoping to continue to expand my job duties into both analytics and paid marketing. What is so awesome about my internship is that there is so much flexibility for me to continue to explore not only social media marketing but other areas outside of it as well. Although I do not see this being my full-time career, I think it is important to know and understand how social media marketing works and think it will be helpful for me in the future. I can’t wait to share what else I’ve learned with you all at this semester’s end.