This is going to be my second semester interning for Council Member Joel Feroleto running the @hertelwalls Instagram and Facebook pages. Last semester I was able to take photos, create content, and interact with community members by doing a walking tour of the murals sponsored by Buffalo Public Schools. I learned a lot about social media from the fall and know what posts work best with the target audience. After looking at the analytics for the pages I was also able to get a general idea for how many posts per week/days are most interacted with. I concluded that posting 3 times a week and posting on Fridays worked the best. That is something that I will be continuing with the pages throughout the spring.
Unlike last semester, I will be doing this internship virtually. I am excited to continue working/expanding my skills and produce new types of content for social media pages. One skill, in particular, I would like to strengthen is my video creating/editing skills. I am hoping to create 30-second to 1-minute videos highlighting the murals, the artists, and the overall meaning of the art. I also would like to highlight the more local businesses on Hertel Ave. I would also like to try to set up templates for future interns to use to help them with social media posting.
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