Last weekend I participated in the AAF Buffalo Agency Tour. We toured Gelia, Manzella Marketing , and FARM. I would recommend this tour and joining AAF as well. I met a lot of amazing students with similar ambitions to my own. And it was a super easy fluid way to meet agency execs.
Gelia: Was the biggest agency we visited and they were set up very traditionally as an agency in line of different departments all bringing a piece of the clients need together.
;Manzella : was a smaller direct agency they had a very collaborative approach to handling a client and still handled some very big names.
FARM: was the last stop on the tour; they were the most modern agency we visited. They support agency tools like Focus groups and agency cultivation. Kinda a mix of the first two.
Going on these tours let me meet a lot of new students, and professionals in the field with valuable knowledge. It also allowed me to see similarities within the industry and focuses of the agencies from stop to stop.