Internships that Matter

Final Reflection

After completing my internship at Trellis Marketing, I looked back at my goal statement to see if I met my goals. I really wanted to get to work on some branding projects and add some print and web pieces to my portfolio, and I did. One is an interactive banner ad for one of their clients. I learned from a few mistakes, such as sending wrong file sizes to clients. It was nice to get this out of the way early; I’ll never make this mistake again. The internship helped me establish relationships with people in the industry, which can go a long way when I continue as a freelance designer and illustrator after college. I learned that advertising, though sometimes hectic, could be a great career. Being able to see your work on TV and in print is very gratifying. I started a project with another client during the internship, but after a few staff changes, the person who handled the account decided to leave the agency. Fortunately, I made a good impression and I’ve continued to work on the re-branding project. This project is a real resume builder; it shows how I can take an idea from idea to...

Blossomed at the Gardens

This Friday, December 5, marks my last day as a Marketing Intern at the Buffalo and Erie County Botanical Gardens and I cannot believe how quickly these past 3 months have come and gone!  As the last and final semester of my undergraduate education, I am experiencing so many different emotions.  I’m excited to close this chapter and embark on a journey full of new opportunities, but I’m also anxious, worried and a bit hesitant to move on.  Despite my mixed emotions, when I stop to reflect on this semester and on my entire internship experience, I couldn’t be happier.  In the beginning of the school year, I remember feeling somewhat unsure about interning at the Gardens, but now I’m leaving feeling fulfilled and knowledgeable and I have my supervisor, Erin, to thank for that.  With her help and guidance, I’ve found my voice on social media, written multiple press releases, assisted in planning and executing events, designed and edited the Gardens’ website, successfully made iMovies and created marketing campaigns via Constant Contact.  In regards to my original goal statement, I believe I have successfully accomplished what I set out to achieve.  I wanted to leave the Gardens with the knowledge of how to successfully and confidently write my own press releases and social media posts, which I have.  I wanted to learn more about event planning and...

Networking Event

For a networking event I attended the portfolio seminar at Daemen hosted by the Buffalo Ad Club. This event was more of an informational meeting, talented members of the board discussed what art directors are looking for in our portfolios. After the session we had coffee donuts and pizza and allowed us to talk more with some of the members. I got a chance to speak with Peter Reiling, a freelance creative who works in marketing and advertising. He knows my professor Mike Gelen so I had a common ground to start a conversation, I asked him about collabing with Professor Gelen on projects with the Irish Classical Theatre. He told me how he worked for years in advertising and just recently went off to freelance work. This event was an inspiration, it gave us good insight on what professionals are looking for but also stressed there are alternative routes for creatives (freelancing). I cannot see myself getting a job right out of school, I already have a decent clientele and getting to talk with other successful freelancers was assuring. I believe the most important part of being a freelancer is discipline, you need to push yourself and not be complacent. It can be hard to find work so...

Networking at The Buffalo Zoo

Every year, the Association of Women and Men in Communication organizes a networking field trip to help members connect with professionals in fields that we are interested in. This year, on October 23rd, we spent the afternoon at The Buffalo Zoo. We took a tour of the zoo to see some of the animals. Our tour included a stop to see the new baby rhino! After our tour we had the opportunity to sit down with the zoo’s Marketing Department. Their department only contains a few people so it was interesting to listen to all the different hats they get to wear. Our group asked them questions about how they arrived at these positions, what they liked best, challenges they face, and so on. It was very interesting to hear the career paths that they have all taken. For me, this is my favorite part of networking and meeting with professionals. It gives me ideas of what types of career paths I can possibly take in the future. This was a great networking opportunity, and although I am graduating this semester, many of the other students I was with were able to inquire about future internship opportunities. We all received business cards from the staff and they all told...

Night of Networking

On Monday, October 27, I attended a networking event in Grupp Fireside Lounge on campus. The event was titled “IMC Alumni Panel: The Power of Influence” and ran from 5:15-7:30 PM, but unfortunately because of work, I was unable to stay for the entirety of the event. However, while I attended, I felt I learned valuable information and made some connections. Integrated Marketing Communications (IMC) professionals from the Buffalo area and Canisius alumni attended the event to discuss social media, consumer behavior and branding among other IMC related topics. I attended the event alone and was definitely a bit nervous, especially because I didn’t know who would be there or what to expect. I am normally a pretty outgoing person who enjoys meeting new people, but going to an event where you know no one in hopes of making connections to possibly further your future career is a bit nerve-wrecking. I’ve met and talked to several people prior to this event about my resume and plans after graduation, but have never done so in a setting such as this. I remember wishing I had brought someone with me, but luckily once I arrived, everyone was welcoming and friendly. Other than the IMC professionals who were there to speak about...

An Unintentional Networking Event

On Sunday November 9th, I was asked to work the opening party for the new 716 Restaurant in downtown Buffalo, which turned out to be an unexpected networking event. I was told I was going to be a greeter, which I assumed that I would be holding the door, handing out menus and greeting guests. However, that was not the case. I was told that I was actually there as a guest and that my job was to mingle with the guests and make sure everyone was having fun. There were about 20 of us working as greeters.  I started walking through the room and introducing myself to the people in the room. I ended up meeting people from Entercom, the radio station where I am applying for an internship. I met people that were radio hosts for WGR 550 as well, which is the specific area of the radio station that I hope to intern with. I also met broadcasters from the Buffalo Sabres, the hotel manager at the new Marriot, coaches, and more. I decided to talk to other adults in the room and start networking. I went into this thinking I was going to hold the doors all night and instead they opened the doors for...

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