Internships that Matter

Video Killed The Radio Intern

It is the last week at my summer internship in the promotions department at Entercom. I have loved working here this summer even if it was only for two months. I met so many people and got to participate in great opportunities like Kiss The Summer Hello, Starry Night in the Garden, and doing various activities to help get ready for the Alternative Buffalo Kerfuffle Concert and the WGR 550 Golf Tournament. I’m really going to miss it here! Everyone in the promotions office is really nice to work with, and I always looked forward to coming in every time I’m here. The atmosphere is friendly and fun so I never felt like I didn’t belong or like I was just an intern. Before I started here I felt nervous because it was my first internship, and I was worried I would feel like a shadow. I quickly learned this is not a place where I would feel that way. People in other parts of the office know my name and were always willing to help me. For example, I was having trouble working the copy machine in the sales office, and a woman walking by stopped to help. I also have filled in at reception three times while...

Starting up at Roswell Park

So, I have recently started my internship at Roswell Park Cancer Institute in the research department of the hospital. I am very excited about it and cannot wait to see how this whole thing turns out. First, going to Roswell Park for the first time was an experience within itself. I never knew what it looked like before I went there. It looked like something you would see in a medical hub like Cleveland or Baltimore. The buildings looked state of the art, the garden was very relaxing, and everyone who worked there was walking around dressed in professional clothes and looking very important. Shortly after I arrived at the hospital I met up with my supervisor who is a Canisius grad and extremely excited about his job. I noticed as we were walking around the hospital my supervisor would frequently open doors for people, call them by their first name, strike up a quick conversation, and ask them how their family was. This made me feel as if Roswell Park was one big family. Everyone one seems friendly, driven, and welcoming to all. I am not being brought in to cure cancer, pitch a new medicine, or do anything related to medicine. I was brought in to Roswell...

Settling in to SKM

I’ve been at the SKM Group 3 times a week for about 3 weeks now. Twice a week I am in from 9 to 5, and boy does it feel long sometimes! Wednesdays I’m in from 1pm until 5, and depending on what I’m doing that day, those 4 hours may or may not be long as well. However, I am not saying that I dislike how the internship is going. It’s been an interesting learning experience. My previous internship at The Martin Group gave me a base experience in the media buying department, a field that not too many people get into around Buffalo. Now fast forward to the SKM Group. Their team consists of three media buyers, all responsible for different aspects of the buy and negotiation of acquire air/TV time. I am learning more and more about their media buying software. Most days I work with the media department, I input information (like dates, prices, run time, vendor, etc) into the system. Although a bit monotonous, it helps keep track of buys, whether things ran and when, so it is necessary work for the job. I have also shadowed different departments and sat in on a few meetings to experience other aspects of agency life. My...

Kiss The Internship Hello

I have been at my internship for 3 weeks now. In the beginning I was nervous because there was a lot to take in – being in an office and a new job where I didn’t know anybody. I was also excited because I have listened to most of these radio stations since I was little, and doing promotions for them would be, in a sense, cool! After a week or two my nerves to wake up every morning and go there faded away. I noticed that my nerves left as I began to become familiar and more comfortable with the people there. What was making me timid was the fact that most of the people there intimidated me. Now, I am comfortable at my internship. Many of the people there know me now, and they are all friendly! My supervisor, Sam, is really great and so is the rest of the promotions team. They are all professional and good at their jobs, but know how to make a boring work day fun. But a day in the promotions office is never boring, something is always going on. In the first two weeks of my internship, I was doing different jobs to help Sam out. Organizing the prizes for remotes, organizing tickets listeners won, and...

New Kid on the Block

I must say that I feel my internship is very different from most. I have known my supervisor for over a year now and have been part of his process before, not as an employee, but as a client. Now I get to see all of the effort and works that goes into a day in the life of the Buffalo marketing director for 2day FM. In the days leading up to starting I was extremely anxious. Every day I thought about the worst possible scenario, even if it wasn’t reasonable. I knew that I was going to meet a lot of important people in the radio industry and in nightlife, which is what made me nervous. If I decided to go down this path in life, I knew I would end up seeing many of these people again in the future and their opinions would affect my future. I wanted to be as sure as possible that I would make a positive impression that would last. To my surprise everyone is extremely nice and easy to work with. Even during week one there was open communication with everyone bouncing around different ideas. I got to help with the advertisements right away, picking out background music and what points...

Networking with the Professionals

I attended the networking event hosted by the Canisius College Ad Club on April 28th. It was held in the Grupp lounge in the student center.  There were two members of the advertising community in attendance. One was Bill Patterson of “Gelia” and the other was Zack Schneider of “15 Fingers.” They talked about their experiences in advertising. They discussed how they got started and then talked with the students about whatever they wished.  They emphasized the importance of having a good portfolio, and offered suggestions, such as finding a client of theirs, mocking up a campaign to the quality of the agency and then presenting it as a portfolio piece. They strongly encouraged potential interviewees to research the agency and ask pertinent questions about it. Bill Patterson imparted one important yet (to his eyes) largely overlooked piece of advice. “Don’t be an asshole.” He said that an alarming amount of people act pompous and entitled, and that it is in a potential employee’s best interest to be polite and pleasantly respectful, which, as a Canisius student, I don’t think any of us will have a problem being. I also learned a bit about the relationships between different agencies. It seems to be cordial some of the time, and...

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